FICTIONAL TEMPLATE DEMO / POSITIONING SPRINT
A sharper story for the work you already do well.
Good work can be difficult to explain. A Positioning Sprint brings your audience, value and point of view into focus, so your team can tell a coherent story without flattening what makes the work distinctive.
For teams with substance, but no shared story.
This is a useful starting point for an established service team whose capabilities have outgrown its description, a specialist moving into a new market, or a founder trying to explain the same work in too many different ways. It works best when decision-makers can participate and are ready to choose what to emphasise—and what to leave out.
Discover. Distill. Define.
01 / Discover — Examine your current materials, the questions clients ask and the decisions that lead them to seek help. Working conversations surface assumptions, useful distinctions and gaps in the story.
02 / Distill — Identify the patterns worth keeping. Separate broad capabilities from meaningful value, compare possible positions and discuss the trade-offs with your team.
03 / Define — Choose a core narrative and supporting messages. Test their usefulness against everyday situations: an introduction, a proposal opening and a website overview. Capture the decisions in a working reference.
Illustrative outputs include an audience and decision map, a core narrative that connects your work to a client need, and messaging priorities for your most important touchpoints. A short decision record explains the reasoning, so the story can evolve without losing its centre. These are sample deliverables for a fictional service, not promises of commercial results.
Focused by design.
The sprint focuses on positioning and messaging direction. It does not include naming, a visual identity, full website copy, website development, market research recruitment or ongoing campaign execution. Offer restructuring and digital presence are separate engagements. In a real project, participants, review rounds, timing and final deliverables would be agreed before work begins.